Sales volume in 2014 over 10 thousand in African market failed to persuade Sinotruk (Hong Kong) Limited to rest on his laurels. In 2015, orders from Africa, therefore, have again exceeded 10 thousand by 4 months earlier than our schedule, up by 36% year-on-year. Vehicles exported directly by Sinotruk Import & Export Co., Ltd account to 82% of the total, representing an in-depth development and encouraging advancement in the African market.

Severe Situation Remains in the International Market

Entering into 2015, the world economic recovery remains sluggish amidst readjustment of slow growth. The languishing economy and weak demand will be here to stay for the long run. Therefore, we are confronted with great downward pressure in the African market like markets in other regions, as result of the world economic downturn.

On one hand, Ebola Hemorrhagic Fever (EHF) originating from The Republic of Guinea sowed seeds of chaos, and disrupted the Africa economy, suddenly arresting the process of some mining and agricultural projects. Meanwhile, the price plunge in crude oil, a key to African countries to earn foreign exchange through export, led to spreading shortages of foreign exchange in major African countries including Nigeria, South Africa, and Angola and so on, and other traditional customers. In this context, the market demand for commercial vehicles has been substantially wizened and the sales growth slackened.

On the other, sales of commercial vehicles of both medium and heavy duties saw a sharp decline in sympathy with the macroeconomic situation, national economic slowdown and contracting market demand. In order to get out the trouble, mainstream commercial vehicle enterprises and some dealers in China have swarmed into the international markets including the market in Africa by employing such ways as price cut, and promises of downpayment-and-interest-free installment, which has created huge pressure on maintaining orderly market and building market networks in a deeper fashion.

Overcoming the Difficulties through Innovation and Upgrading

In face of severe market situations both at home and abroad, the Africa Department has stayed committed to theAction Plan on Innovation and Upgrading, Three-Network Initiative and Policy on KD Plant Building in its effort to innovate the marketing patterns and upgrade regional sales strategies. As a result, they have made remarkable achievements in defiance of difficulties